Among SEO professionals, there isn’t always consensus on precisely which and as to the degree site factors contribute or detract from rankings on Google as the factors actually vary by industry. There are indeed, several contentious issues: markup and content quality, usage of title tags, site organization and even arguments that Google Analytics data factors into site rankings. Not likely (yet), but certainly up for debate among SEO professionals.
However, there are several Google ranking factors that a lot of professionals agree affect site positioning on Google SERPs. However, they’re opinions, learn on your own how these affect projects you’re working on.
Recommended Steps to Improve Google Ranking
- Use keywords in HTML title tags. The most significant factor for a website regardless of competitive landscape, the title tag must certanly be in keeping with content in the page for best results. The more keywords in your title, the less effective this factor, be judicious.
- Create quality anchor text for inbound links. At one time, according to some SEO professionals, quality anchor text was an important element of a well-ranked site. In the end, this is actually the text the consumer opted to see by clicking a link on another site. Most SEOs still contend that quality anchor text is a highly significant, positive ranking factor. Or even for spiders, for visitors clicking in as well. Obviously the text should really be relevant to the destination page for best results; that’s where your on page optimization comes in to play.
- Increase link popularity. Link popularity takes into account how many inbound links present. Link authority has less relevance, though it is still one factor with regards to the competitive landscape. Link popularity is dependant on a global count of links from all sites. However, quality links remain critical to creating site authority; authority means ranking for more phrases than you intentionally target.
- Hang in there. The age of a website is an important positive weighting factor according to many SEO professionals. It’s certainly a fair assumption. Failed sites are dropped the moment the hosting subscription ends. If a website has been around for 10 years, the owners must certanly be dong something right, particularly when link popularity is steady developed within the years. Unfortunately for site owners, there’s no method to speed up the aging process except hanging in there.
- Raise the popularity of internal links. These links direct visitors to helpful, related content. They’re important in providing visitors with a positive on-site experience. Search engines view on-site link popularity as an indication that visitors like what they see and want to learn more.
- Build deep links. Deep links are relevant to the topicality of the mark page or keyword. The relevance of these inbound links matters to a site’s Google ranking. However, please note point 3. The sheer number of inbound links is just a factor as well. Quality deep links carry more weight and add credibility to a site.
- Relate genuinely to sites selling to the same demographic. Create several links with sites within your topical community. This helps visitors further their searches something google reverse index likes very much.
- Keep old links. Google looks for web stability. The older the link, the more trust it has. It indicates a happy relationship with the site owner linking in who recognizes the worth of sending visitors off-site. Google watchers suggest a three to four month time window for spiders to ascertain that this can be a well-established, long-term link that’s value to visitors of both sites.
- Use keywords in body text. Ensure that keywords receive prominent display in headlines, headers, sub-heads. It’s important that the keywords found in HTML text on page match with keywords found in the site’s meta data and title tags.